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Benefits |
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Why consider MarketWise Insights, Inc. for market research
and strategic marketing? What will be the benefits to your firm?
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Actionable research. You know how many market research reports
sit on the shelf? Well, MarketWise Insights, Inc. focuses on providing
actionable research—research that will clearly help you make
marketing decisions. Carol Monaco, President of MarketWise
Insights, Inc,
has held various marketing implementation roles and consequently,
she has unique insight into how market research will be used.
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High quality work,
which is a result of extensive experience.
MarketWise Insights, Inc. has conducted over 50 research projects
since 1999 and prepared numerous marketing plans.
Carol Monaco fully understands all aspects of marketing and has
held marketing roles in product management, product development, and
market research. Prior to starting MarketWise Insights, Inc., she was Vice
President of Product Development at Yankee New Media.
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Uncover new
market needs. We know how to ask questions to uncover unmet market needs, identify
ways to refine existing products, and get in-depth information on
market trends. Although you talk regularly to your customers, formal,
consistent research can uncover additional information that can be
infinitely valuable to your firm.
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An objective perspective. Sometimes, your
customers, prospects, or competitors may be reluctant to tell you the
full truth. Prospects may be unwilling to talk openly to a salesperson
and will be more forthcoming with a researcher. Customers like their
sales representatives and don’t want to say anything negative about
your firm. Unfortunately, this means that you may not know where to
improve, what new services to add, or how your prospects view your
products and services. You may be missing additional revenue
opportunities.
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Increased revenue. We focus on
results. Our successes include writing and implementing marketing plans that
increased revenue from $100K to $4M for an educational technology
business; the first of these plans also increased partner
participation from 16 to 85 in the first year.
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Valuable forecasts. How do you determine the growth of a market? How do you
identify market size, and ultimately know in which markets or
opportunities to invest? MarketWise Insights, Inc. has extensive experience in market
sizing and has helped both start-ups and established technology firms
answer these questions. |
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